For more than 30 years, Brainline has been providing home education to thousands of learners in and outside South Africa’s borders.
This family-run business started with humble beginnings, but today, three decades later, it is one of the most prominent distance education providers in the country.
This is not just a day job for us, this is a family legacy for the next generation. We are all entrenched in the daily operations of the company to ensure that we offer our clients the best service possible.
Brainline is proudly registered with the IEB, well-known for their high standards.
Brainline’s registration with the IEB assures you of quality assessment in accordance with policy. This means that you can trust Brainline to assist you on your journey as you work towards your fully accredited National Senior Certificate.
The IEB exams are well known for their rigour when compared to the National Senior Certificate (NSC) exams, offered by the Department of Basic Education. The difference lies in the enhancement of critical thinking and the application of knowledge for problem-solving. This leads to a learner who is better prepared not only for tertiary studies but also for the working life to follow.
More about us
Where our name comes from
The internet being connected by ‘telephone lines’ around 30 years ago gave him the idea of ‘Brainline’, connecting parents, teachers, tutors and all those interested in the academic education of the learner. Uncertainty over technology proved to be a constant obstacle.
And so the journey begins…
Dr Johannes Cronje and his brother (David Cronje) started the information technology journey for the learner in South Africa when they moved into the computer retail market. They soon discovered that there was no software for learners at school – either as additional support or as a complete replacement for traditional school.
Dr Cronje had the insight to realise that this concept would grow into an internet-based school – the intricacies were not yet clear, however, the concept was. The internet being connected by “telephone lines” around 30 years ago, gave him the idea of “Brainline” connecting parents, teachers tutors and all those interested in the academic education of the learner.
The year 1993 saw the company registered as an official matric exam centre, with the Department of Education (DBE) as a B-centre for part-time candidates, though its registration soon migrated to that of a private entity, the Independent Examination Board.
Brainline’s success lies in supporting its learners. If we support them well, the burden of the academic aspects, which lies on parents, tutors and other support people, is relieved. For that reason, it will remain our focus in all aspects, using technology and qualified staff for academic, psychological and emotional support.
It is a continuous goal for Brainline to be at the forefront of new technologies and innovation, going where no company in the home education space has gone before, to provide our parents and learners with the most enjoyable and successful academic journey. Brainline is enabling access to education through online technologies, but also by communicating with learners via platforms that they are most accustomed to. We also look at introducing new concepts such as virtual reality.
Every child is unique and every family is unique. Home education offers them the opportunity to fulfil their individual needs as a family, while still maintaining a high level of effective academic education.
Brainline Cloud School
In 2020, we will introduce Brainline Cloud School, the hub of teaching. The focus will be on the learner and innovation with regard to teaching and facilitation. Learners can expect daily online classes, presented by qualified teachers via video communication technologies.
Brainline Cloud Teachers will present classes online in innovative ways, challenging the status quo of blackboard teaching. These online classes (also recorded and made available for later viewing) will break down the invisible walls of traditional teaching by presenting the curriculum in new and exciting ways, bringing the classroom to life, invigorating the lesson material. In this way, Brainline is revolutionising home education for today’s learner.
Cloud Teachers will monitor learner performance throughout the year and intervene where learners who are at risk of failing are identified, and then place them in the strong grasp of the mentor programme. This is about contact with the parent/ guardian and learner, and personal interaction.
All parents and learners who enrol for our CAPS/IEB-Aligned products (BrainlineEXPRESS products are excluded) in 2020 will be served with the Brainline Cloud School offering.
The assessment company focusses on quality and compliant assessment. It manages a team of subject specialists who set, mark and moderate assessment items either customised or commercial. Its vision is to broaden its market into traditional schools and distance education.
Meet our CEO
Brainline offers a complete and comprehensive solution for children and parents alike. It is one of the focus areas of Brainline to ensure that they offer the best academic education to learners at an affordable and competitive price.
Do you have a background in education?
Other than my own education (school and tertiary), I have no education background. My background starts at the time when my children’s father “announced” that we were to home educate our daughters. This opened the book on what would be required for us as parents, to be able to cope with these new demands.
Tell us about the growing pains of establishing this organisation?
The fear of technology is lodged deep in the psyche of parents “of a certain age”. For that reason, all new technology (floppy discs, followed by stiffys, and then DVD’s) immediately created the logistical challenge of hardware that has to be replaced at the “drop of a hat”.
However, this “Fourth Industrial Revolution”, which started even then, has made hardware and software easier to afford. That has been a wonderful “growth” factor for the industry.
The biggest challenge was the development of software with regard to knowledgeable people, suitable resources and access to material. As one can see, this resulted in financial capacity which had to be managed very carefully.
You have grown with leaps and bounds over the years, how did you manage to stay abreast with educational trends?
That is the easy part – if one is sensitive to new technology and one has the foresight to appoint like-minded members of your staff, it is a natural way of life.
Brainline has over 30 years of passionate experience in distance education.
Brainline strives to be an innovative, quality-driven e-learning distance education institution. Celebrating 30 years in 2020, we continue to do what we love — enabling more and more learners to achieve their National Senior Certificate through innovative distance education solutions.
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